Keesjan Deelstra

Background

About Keesjan Deelstra

T-shaped academic/entrepreneur/senior digital marketeer who is educated in statistics with a broad interest. With love for green projects to solve the climate crisis. Author Dutch bible 'Handboek zoekmachine marketing'. I have hands on and strategic experience with SEO for Google, Amazon and Bing, LinkedIn advertising, Google Ads text and banner ads, Criteo, Facebook and Instagram marketing, content marketing, multilingual WordPress, online PR, whitepaper lead generation and nurturing, email marketing and marketing automation to accompany the whole 'awareness to customer retention' journey of the right communication. In addition, I often use tools to improve the CRO like Hotjar, Fullstory, Google Optimize for A/B testing or Bleuconic. With dashboards in Google Analytics or better Google Data Studio, the KPIs can be shown and unlocked for the rest of the organization. I have decided to work only for 'Paris Proof' organizations or projects out of enormous concern about the future of the earth and my own children. I write about this on my blog https://papagreen.org/ and have build tools to calculate the payback time in money and co2 of e.g. solar panels and research on the environmental impact of solar panels themselves. I work as an independent consultant under the name for B2B and B2C companies where I helped several 100 companies with their digital journey. Now I also help charities with Google Grants. I am open to short assignments or interim jobs. Skills Search engine optimization (SEO) Linkbuilding 1.0 Linkbait 2.0 Social media optimalisatie Online PR Paid search - Google Ads, Google display, Google shopping, Criteo, Bing Ads Conversion rate optimization (CRO) Specialties: SEA, SEA, SEO compliant copywriting, Keywordresearch, Concept denken, virals