Kelley Baer

Background

About Kelley Baer

Strategic partner and sports marketing executive with 20+ years building enterprise sponsorship ecosystems across the Olympic & Paralympic Movement, global sports and hospitality properties. Proven leader in architecting multi-year partnership frameworks, translating complex rights packages into integrated marketing programs, and driving measurable brand and revenue impact. Experienced in cross-functional leadership spanning Commercial, Product, Legal, Communications, and High-Performance teams. Recognized for disciplined governance, executive alignment, and scalable activation models that balance brand storytelling with business growth. Competitive and driven, I’m motivated to win and equally committed to helping others succeed. I lead like a coach: setting clear expectations, communicating with intention, recognizing achievements, and encouraging bold thinking while staying focused on results. Adaptable and steady under pressure, I navigate change effectively, and turn challenges into momentum. Forward-thinking and action-oriented, I translate ideas into meaningful impact that drives teams and organizations forward.