Kim Heavey
Marketing at Worth Linen Associates
Based in Glen Cove, United States
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Seniority
Staff
Department
Advertising & Marketing
Location
Glen Cove
Industry
Advertising Services
Company size
6
Contact information
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k•••••••@worthlinen.com
Phone
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Background
About Kim Heavey
Over 20 years of direct marketing experience including multi channel integration of traditional to online direct to consumer businesses. Have managed a full circle of marketing functions including acquisition, list/insert media, catalog and online marketing/e-commerce, CRM, new business initiatives, outbound telemarketing and customer service operations. Held significant P&L responsibilities for all businesses. Experienced controlled passioned in team building and achieving goals. Additionally led to significant experience in company/product mergers/acquisitions and consolidation of operations for efficiencies. Some of the brands included BMG Music Service, CDNOW, Columbia House, Bookspan Clubs (Book of the Month Club, Doubleday, etc). Specialties:* Direct Marketing * Strategic Planning and Implementation * Team Building/Management * P&L Management and Business Planning * e-Commerce * Acquisition (Direct Mail, Print Advertising, Email)* CRM, Retention, Loyalty Programs * Catalog and Online Marketing * List/Insert Media * Merchandising * Outbound Telemarketing * Customer Service Operations and Inbound Sales
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