Worth Linen
CEO at Worth Linen Associates
Based in New York, United States
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Seniority
C-Team
Department
General Business & Management
Location
New York
Industry
Advertising Services
Company size
6
Contact information
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w•••••••@worthlinen.com
Phone
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Background
About Worth Linen
Worth is a well-known figure in the Direct Marketing Industry, having started his career in the 1970s at Wunderman Worldwide, where he ran the gamut from Assistant AE to Vice Chairman, and won numerous awards: a Clio, an Effie, a Lion D'Or, and 5 ECHOs, including the first Diamond ECHO ever awarded. Worth has served two terms on the Direct Marketing Association's Board and Executive Committee, was co-chair of its online Privacy Committee, and served on its Internet Advisory Committee. During his career, Worth has developed marketing management models for a variety of clients, including the MAOC system for TimeLife Books and TimeLife Music, the source key database for BMG Music Service, and the affinity source management system for The Signature Group. Worth founded his own company, WLA, Inc, in 2001 - a major direct mail / marketing company for clients such as The USO, Texas Biomedical Research Institute, MarketingEDGE, Guthy-Renker, and many more.
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