Kim Higdon

Background

About Kim Higdon

I help healthcare practices attract more patients through SEO and automate their follow-up, without risking HIPAA violations or adding to their workload. With years of experience in SEO, content strategy, and digital compliance, I specialize in building ethical, growth-focused marketing systems for private healthcare providers. From local SEO to technical SEO and AI-powered automation, I help practices show up in search, convert more leads, and stay compliant every step of the way. I believe top-of-funnel content is where trust begins—by solving real problems for real people. Whether it’s increasing visibility in search engines, building a brand presence on social media, or streamlining admin with automated workflows, I combine strategy and execution to get results that matter. Key Accomplishments: • Operations: I built and led a high-performing digital marketing team of nine and directed a successful migration and redesign of over 100 WordPress sites within a single year. 50% faster website turnaround by leading efficiency improvements in design and development. • SEO & Organic Growth: 159% increase in website traffic through optimizing content, keywords, images, meta tags, & schema markup. Outranked 3M, Hotel Sign competitors, and provided Local SEO for dental and legal offices. Generated high-quality leads from Fortune 500 companies, including Apple and Tesla. I spearhead SEO initiatives, leveraging tools like Screaming Frog and SEMrush to improve organic search rankings and drive strong online visibility. • Internal Referral System: 20% Increase in patient volume by developing and implementing an internal referral system with tracking capabilities for the CEO and stakeholders, enhancing customer retention. • Lead Generation: 42% Increase in paid leads and 31% reduction in paid media costs within a year. I oversaw design, content, paid ads, & account representatives, collaborating closely to optimize campaign performance & increase lead generation. • Project Management & Process Improvement: I implemented a robust project management system using Smartsheet, streamlining website builds, SEO, client requests, and maintenance. • HIPAA Compliance, CAN-SPAM Act for SMS & Marketing Technology: I installed a HIPAA-compliant CRM and automated workflows for cross-departmental collaboration. I also pioneered server-side analytics tailored to C-level management. • AI & Automation Expertise: Since 2017, I have been an early adopter of AI and automation. I have leveraged tools like OpenAI and Google's Natural Language API to produce content.