Kimberly Matlock

Background

About Kimberly Matlock

As someone who has grown up with social media, I see how it works daily. You spread ideas, information, events, and much more. With that said, being a person who has been the target audience for certain companies, it amazes me how companies connect and reach out to us to trigger our mindset for their products. That is why I joined this industry. Yes, marketing is so much more than "just social media."Marketing connects to your psychological side and digs down into what makes things so important to us. Now, I have been able to do that, not only to market myself but to market companies that genuinely believe in what they do and provide for their consumers. As I slowly grow my knowledge and skillset in this career path, I've learned that you cannot stop learning. With social media continuously changing and growing, you have to keep up. That is my everyday goal - to keep up with everything around us. After graduating with my degree in Marketing and Communications, I joined the Lodging and Leisure Investments Marketing team. This company has done nothing except help me grow and learn more every day. In the beginning, I was focused solely on our primary social media platforms (Facebook and Instagram). Through my time here, I have also grown my skillsets in these platforms and additional platforms - Pinterest, Linkedin, TikTok, Instagram Reels, Stories, etc. Along with social media, I've been able to grow in other areas, such as Website Design, Photography & Editing, Graphics, etc. I aspire to continuously grow in my field and other areas from which the companies I work benefit from."Be where the World is growing."- Beth Comstock