Krista Wickens

Background

About Krista Wickens

With over 25 years of experience blending entrepreneurial energy and C-suite strategic insight, Krista has navigated diverse roles across health, wellness, sports, nutrition, apparel, fitness, eyewear, hospitality, and pet care industries. Holding an MBA and degrees in Communications and HR Management, her journey has been about merging in-depth business understanding with effective people management. As a seasoned business strategist and coach, she has co-founded and successfully exited two of her own companies and guided her clients through the intricacies of scaling and transitioning their businesses. In the corporate world, she has spearheaded innovative product launches with fitness giants like Reebok, NordicTrack, Gold’s Gym, and iFIT, and has authored and sold three patented products and five trademarks. Her creation of the first credentialed Canine Fitness Training Program at the University of Tennessee stands as a testament to her ability to identify and fill unique market niches. Passionate about mentoring in entrepreneurship and career development, she aims to empower others with the insights gained from my diverse experiences. Outside of professional spheres, she enjoys cycling, hiking, skiing, Pilates, and traveling, while embracing the joys of motherhood with her two boys. Demonstrated Success in the Following Areas: Startups, Product Innovation & Lifecycle Management, Domestic and Global Market Expansion, Brand Development, Go-to-Market, Product Planning, Sourcing, Financial Modeling, Customer & Product Requirements, Strategic Initiatives, Team Building, Public Speaking, Consulting, CEO Mentor/Coaching, Thought Leadership, Product Placement, Branding, Third-Party Licensing, Compliance, Product Packaging, International Marketing, Media, Public Relations, Strategic Global Partnerships, Product Evangelism, Trend Identification, Project Management, Legal Regulations, Patents, Trademarks