Kristina Walters

Background

About Kristina Walters

Dynamic communications leader with extensive experience in developing and executing integrated public relations, internal communications, and analyst relations strategies. Proven track record of managing high-impact PR campaigns, driving brand messaging, and delivering measurable results across multiple channels. Expertise in media relations, thought leadership development, crisis communications, and corporate communications. Skilled in leading cross-functional teams and working closely with executives to shape and amplify company voices in the marketplace. KEY STRENGTHS Strategic Leadership & Execution Media Relations & PR Campaigns Internal & External Communications Thought Leadership & Executive Communications Content Development & Distribution Event Strategy & Execution Partnerships & Analyst Relations OWNER | SAGE SOLUTIONS | 2016 to Present MARKETING and COMMUNICATIONS CONSULTANT Industries/clients include economic development, chambers, site selection, technology, non-profits, financial services, education, retail, interior design, restaurant, entertainment, rural broadband and more. Provide consulting services focused on marketing strategies, public relations, and communication Ability to build and inspire high performing cross functional teams. Skilled in driving performance and fostering robust partnerships to achieve maximum results in diverse market conditions through effective public relations. Consistent process improvement for operational efficiencies. Experienced in integrating technologies into brand and communication strategies, leveraging data to enhance effectiveness. Strategic development and implementation, building long-term client and vendor relationships. Evaluate and identify market segments, contribute to brand development, evaluate overall brand strategy, marketing and communications plan. WSECU VP of Branding and Marketing Communications 2005-2016 $2.6B credit union with 22 locations throughout Washington State and over 500 FTE’s. Led all aspects of marketing communications including creative vision, strategy and execution. Drove profitability, development and identity. Managed creation and execution of strategic marketing plans that drove engagement and delivered brand identity in commercial and consumer segments through multi-channel platforms including digital and traditional. Spearheaded a successful multi-channel rebrand and website overhaul by collaborating with the Board of Directors, internal teams, and external stakeholders to ensure cohesive messaging and seamless execution.