Kumar Vikram

Background

About Kumar Vikram

I believe I am lucky to be part of this amazing interplay of art and science data and creativity that is marketing today. I have led "cool" measurable and optimized brand and product campaigns for companies like P&G J&J Aviva AIA and Microsoft designing their digital strategies and activation campaigns. I have also had the opportunity of designing implementing and optimizing revenue generation strategies for organizations like Motorola Solutions Kimberly Clark Professional Dell RedHat NetApp HP SAP and Nuance. As a senior consultant at one of the premier global digital agencies Possible Worldwide and one of the largest global demand generation agencies Verticurl I have led the planning execution and optimization of award winning programs and campaigns over the last 12 years of my career across a diverse list of MNCs around the globe. The need to constantly challenge myself and an innate ability to "get" data has meant that I have thrived in this period of marketing transformation evolving with the latest trends and technologies while being rooted in the fundamental laws of marketing - Customer Context and Content. Specialties: Marketing Strategy Digital Strategy Digital Marketing Digital Campaign Design Communication Strategy Development CRM Customer Relationship Marketing Closed Loop Marketing Integrated Marketing Relationship Marketing Database Marketing Database Management Database Analysis Revenue Marketing Demand Generation Email Marketing Social Media Marketing Search Engine Marketing B2B Marketing Marketing Automation Platform Management Lead Funnel Management Lead Nurturing Lead Acquisition Planning