Lars Heeg

Businesscoach at Academie Voor Leadership

Based in Amsterdam, Netherlands

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Seniority

Staff

Department

General Business & Management

Location

Amsterdam

Industry

Professional Training and Coaching

Company size

4

Contact information

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Email

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l•••••••@academievoorleadership.com

Phone

5 credits

+31 ••• •••• ••••

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Background

About Lars Heeg

Strategic Sales & Channel Leader with 20+ years of experience driving international growth for software, cloud, and communications companies across Europe, Africa, and the Middle East. I specialize in building scalable partner ecosystems, executing high-impact go-to-market strategies, and accelerating ARR growth through both direct and indirect sales models. My strength lies in turning regional complexity into commercial opportunity—recruiting and enabling VARs, MSPs, and distributors to co-create value and deliver results in both mature and emerging markets. With a strong command of multicultural dynamics, I’ve successfully launched new markets, revitalized underperforming regions, and led high-stakes sales transformations. If your organization is looking to increase market share, build strategic partner networks, or expand across new geographies, I bring the commercial discipline, operational experience, and leadership to make it happen.

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