Lars Heeg
Businesscoach at Academie Voor Leadership
Based in Amsterdam, Netherlands
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Seniority
Staff
Department
General Business & Management
Location
Amsterdam
Industry
Professional Training and Coaching
Company size
4
Contact information
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l•••••••@academievoorleadership.com
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Background
About Lars Heeg
Strategic Sales & Channel Leader with 20+ years of experience driving international growth for software, cloud, and communications companies across Europe, Africa, and the Middle East. I specialize in building scalable partner ecosystems, executing high-impact go-to-market strategies, and accelerating ARR growth through both direct and indirect sales models. My strength lies in turning regional complexity into commercial opportunity—recruiting and enabling VARs, MSPs, and distributors to co-create value and deliver results in both mature and emerging markets. With a strong command of multicultural dynamics, I’ve successfully launched new markets, revitalized underperforming regions, and led high-stakes sales transformations. If your organization is looking to increase market share, build strategic partner networks, or expand across new geographies, I bring the commercial discipline, operational experience, and leadership to make it happen.
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