Laura Saracho

Background

About Laura Saracho

I am a marketing professional and writer who loves working with young companies to build and streamline marketing, branding, and communication strategies. I believe in the power of data-driven messaging to spur smart engagement and growth. My experience includes leading successful GTM strategies, conducting market research & executing smart product positioning, content marketing for lead generation, sales enablement, and retention, and running lifecycle marketing campaigns via automated workflows/emails for segmented audiences. Outside of marketing, I love to surround myself with passionate, intelligent, and curious people. I have a deep passion for internal communications, project management, and employee engagement. My sweet spot is working for smaller companies where collaboration, clarity, and purpose-driven work seems to be the key to happiness AND impact! Moreover, I'm passionate about connecting communities to impact-forward organizations, and committing my time and life to fight for social justice and equity. Outside of work, I train for ultramarathons, work on my weekly writing newsletter (focused on writing prompts and personal essays), and cook plant-based meals for friends and family.