Lee Rowbotham

Background

About Lee Rowbotham

Senior communications and engagement level leader with 20+ years’ experience shaping stakeholder engagement, corporate communications and public trust across transport and major infrastructure projects.I deliver high impact communications strategies that influence policy, strengthen reputation and improve customer and community outcomes working with political leaders, local authorities, government, industry and national organisations.I have delivered significant impact, for example:• Increased engagement via digital and social media channels by 67% in six months through delivery and management of a refreshed strategy• Developed corporate narratives that have aligned internal teams and improved external understanding and influence• Managed high profile stakeholder events and national public consultations on complex, sensitive issues• Acted as a trusted spokesperson, presenting evidence-based recommendations to senior officials, industry leaders and media• Managing multi-channel communications across web, mainstream media, press office, social media, thought leadership, and internal communications• Driven consumer led insight and strategy through qualitative and quantitative research and consumer segmentation• Managed high performing teams, coaching talent and strengthening capability and confidenceI have built a reputation for combining strategic clarity, political awareness and effective team leadership to deliver communications and senior stakeholder engagement that manages risk, builds confidence and accelerates delivery across complex infrastructure environments.