Lisette Prins

Background

About Lisette Prins

I am a data-driven brand & people leader with client experience in Personal Care (Beiersdorf), Beverages (Heineken), as well consultancy for global clients like Booking.com, Kraft Heinz, Bergman Clinics, Ahold, Pernod Ricard, Ferrero & Marktplaats. I love to work with many different minds & cultures to shape insightful powerbrands that truly benefit (people around) the world. Teams appreciate me for my warm, human & engaging style.• Expert in shaping meaningful brand strategy & positioning, with a strong role for sustainability • Strong marketing curriculum – from strategy, to planning and practical execution• Passion for truly understanding people and what drives their behavior; champion of deep insights translated into impactful creative ideas • Result-oriented and led by the numbers • Strong leadership and communication skills to make people flourish and tap into their superpowers • Passion for simplifying complexity to move brands & teams forward.• Specialties: marketing consultancy, brand purpose/positioning development & embedding, data-driven integrated marketing communications, agency management, Media Strategy & Planning, capability building,