Lorena Morales

Background

About Lorena Morales

Marketing Manager at SolarPower Europe, the premier association for the European solar PV sector In my current role, I lead the promotion of SolarPower Europe’s diverse event portfolio, including some of the most prestigious conferences in the renewable energy sector, such as the SolarPower Summit, RE-Source, Solar Quality Summit, and Sustainable Solar Europe. As part of the Business Development team, I also contribute to SolarPower Europe's continued growth by driving marketing efforts for membership, sponsorship, and other revenue-generating opportunities. What do I excel at- Crafting and executing effective marketing plans on a tight budget - Leading creative processes, from rebranding and web design projects to producing visuals on my own - Driving impactful UGC strategies, and producing relevant event content on different platforms - Working collaboratively - Mastering email marketing - Finding solutions in those last-minute event panic moments - Boosting visibility with SEO What am I currently learning- Marketing automation & AI - Business analytics - Video content generation and editing C2 in Spanish, English and French. A2 in German and Italian. Currently learning Polish.