Lorri Freifeld

Background

About Lorri Freifeld

Over the last 20+ years, I have spearheaded the successful editorial redesign, multimedia strategy, and rebranding of b-to-b publications including Training magazine, Sales & Marketing Management (SMM) magazine, License! Global, Global Cosmetic Industry, and Body Fashions Intimate Apparel. I also helped develop editorial strategy for and launch a new optical tabloid-sized magazine, EyeWear, which went head-to-head with industry leader 20/20; it was so successful 20/20 owner Jobson Publishing purchased it to eliminate the competition. From 2007 through 2010, I served as editor-in-chief of Nielsen Business Media’s Training and took on SMM in October 2008. NBM sold these publications to Lakewood Media Group in May 2010 in keeping with its decision to exit the b-to-b publishing industry. I continued on as editor-in-chief of Training magazine and was promoted to Editor/Publisher in March 2021. I have extensive experience creating an editorial mission and vision, brainstorming content ideas, and overseeing editorial staff and freelancers. Specialties: editing, writing, revitalizing publications/brands, generating editorial content, creating multimedia editorial strategy, streamlining editorial processes, creating e-newsletters