Lucy Briggs

Background

About Lucy Briggs

Over 25 years’ experience in financial services marketing and close to two decades specialising in asset management across Australasia and the UK.My experience spans both listed and unlisted asset managers, with expertise across public and private markets—including equities, fixed income, multi-asset, private equity, real estate debt, listed infrastructure and private credit. I’ve worked across the full spectrum of client segments and distribution channels, from institutional and intermediary (advisers and brokers) through to family offices (APAC), private wealth and self-directed/SMSF investors.I bring a commercially focused, data-led approach to marketing, aligning strategy closely with sales outcomes and using segmentation and insight to drive decision-making. A key highlight includes launching one of Australia’s first active equity ETFs in 2015 and helping shape the market education around the category.With a background in financial PR and communications, I have deep experience managing brand, reputation and crisis communications, as well as working closely with investor relations teams in listed environments. I’ve led high-performing teams and delivered integrated marketing programmes across a wide range of formats—from hyper targeted client engagement through to large-scale stadium events, sports sponsorship, tv commercials et al. Known for being hard working, collaborative and pragmatic, I work effectively with stakeholders at all levels and partner closely with agencies across creative, PR, digital and events to deliver impactful outcomes.Recipient of 2025 Money Management & Lonsec Marketer of the Year, Campaign of the Year (Financial Standard MAX Awards) 2025 and named in B & Ts Top CMOs list in 2025.