MacKenzie Robb

Background

About MacKenzie Robb

Over the past few years, I’ve had the opportunity to build my career at the intersection of marketing, brand storytelling, and customer experience — working across teams, platforms, and projects that connect people to products and purpose. Currently, I lead marketing and communications at AFTI WatchDog, where I manage digital campaigns, CRM strategy, customer updates, swag branding, and internal and external events. I’ve built out retention programs, created competitive positioning frameworks, and developed a consistent cadence of content across web and social platforms — all with a focus on clarity, momentum, and brand trust. I bring an athlete’s mindset to everything I do — performance under pressure, constant iteration, and a strong sense of team. My approach blends structured project management with creativity, data, and a curiosity to keep learning. Whether it’s campaign planning, customer engagement, or internal brand rollouts, I love turning moving parts into a clear, meaningful experience. I’m always open to connecting with others who are passionate about brand, strategy, community, and where marketing is headed next.