Manish Pal

Background

About Manish Pal

I’m a performance marketer with 5 years of experience helping businesses scale through data-driven advertising and growth strategies. Over the years, I’ve managed multi-crore ad spends across Google, Meta, and other digital platforms, driving measurable impact for brands across industries.My core expertise lies in full-funnel paid media strategy—ranging from campaign structuring and audience segmentation to data-backed optimization and creative experimentation. I focus on building scalable systems that not only reduce acquisition costs but also maximize lifetime value.Beyond paid media, I bring hands-on experience in broader growth functions—CRM automation, sales enablement, funnel building, and product positioning. I believe in aligning performance with business fundamentals, ensuring every marketing effort compounds into long-term growth.As a postgraduate with specialization in AI, I bring an analytical edge to performance marketing—leveraging insights, automation, and emerging technologies to make smarter, faster decisions.I’ve helped brands lower CPA by 20%, scale daily budgets from ₹30K to ₹20L+, and unlock SKU-level sales growth while maintaining profitability.Let’s connect if you’re looking to unlock sustainable growth and make performance marketing truly work for your brand.