Marc van Hulle

Background

About Marc van Hulle

Our research group investigates neural processes underlying visual cognition, mainly of extrastriate or higher order cortices, of human and non-human primates. The main tools are single-cell and multiple cell recordings, human and awake monkey fMRI, stimulation and inactivation studies, behavioural studies and modeling. Particular topics of present interest are animate and inanimate object processing, action processing, 3D shape processing, visual control of grasping, perceptual learning, categorization and modulations of visual cortical responses by attention and reward. At the technical level, the group investigates the relationship between neural activity and fMRI signals, homologies between non-human primates and humans, as well as novel imaging and causal brain tools: Mindspeller is a KU Leuven spin-off offering neuroscience-based decision support tools for strategic decision making. Mindspeller monitors the semantic distance between brand assets and intended associations. Our neuro-semantic AI provides actionable insights to optimize brand equity.