Marcie Klein

Background

About Marcie Klein

As a brand and mission storyteller I am passionate about advancing the purpose of a nonprofit organization or company. I lead innovative and impactful awareness campaigns spanning earned and owned media channels, anchored in a cohesive narrative for internal and external audiences. I balance strategic initiatives with actionable operating plans that deliver results to drive engagement, revenue and mission success. Known as a trusted advisor who builds relationships across colleagues, boards, healthcare providers, researchers, volunteers and corporate partners. Below are key career accomplishments and specialties: • Achieved unparalleled awareness and engagement for LLS and its mission, through creative campaigns and integrated marketing approaches, generating billions of media impressions year over year. • Built the LLS brand story and drove new brand platform - Beating Cancer is in our Blood - to broaden reach and engagement, underpinned with science to demonstrate LLS’s impact beyond the blood cancers. • Redefined communications for LLS with first-ever influential internal communications team; launched first, best-in-class intranet to lead change management and build positive culture. • Generated significant corporate revenue for LLS through WWE partnership; conceived strategic corporate partnership proposals for key LLS supporters, including Burlington, Walgreens, Subaru, and more. • Took bold, innovative stance on the cost of cancer care for patients and healthcare ecosystem, with innovative nonprofit Cost of Cancer Care Initiative, which addresses barriers to access and advocates for patients in Washington, DC, and across the country. Specialties: Communications | Healthcare | Nonprofit | Public Relations | Internal Communications | Strategy & Planning | Advocacy | Marketing | Global | Operations | Revenue Support | Branding | Change Management | Crisis Management | Consumer Engagement | Mission Vision | Patient Experience | Board & Constituent Relations | CEO Advisor | Talent Development | Influential Leader #communications |#publicrelations |#crisismanagement |#nonprofit