Maria Mathis-Kruser

Background

About Maria Mathis-Kruser

I have a broad leadership background spanning sales and marketing leadership, non-profit board membership and fundraising, and serving as an influential advocate in the firearms space.As a visionary and analytical marketing leader, I bring hands-on success designing, developing, delivering, measuring, and continually improving marketing strategies that enhance brand awareness, differentiation, positioning, and revenue growth. I excel at executing digital marketing, media, branding, social media, and communication plans to capture new markets, customers, and revenue.As an influential non-profit Board Member, I strive to leave a lasting impact on the community I serve. I have influenced the strategic vision, financial direction, and operational initiatives for multiple organizations. I have also spearheaded fundraising initiatives, forged partnerships with large donors, and attended various conferences and trade shows to drive the message forward.In all of my endeavors, I am passionate about incorporating analytics, new trends, tools, technology, and best practices to drive continuous improvement.Career Highlights: As Global Director of Sales & Marketing for a leading firearms manufacturer gained subject matter expertise in gun ownership, rights, and laws and forged partnerships with a large network of firearm dealers and gun manufacturers. Led fundraising and strategic relationship building efforts to capture exponential revenue and contributions in 2019 and 2020 while serving on the Board of Directors for the National Alliance on Mental Illness (NAMI). As Global Director of Sales and Marketing, developed measurable marketing strategies, designed engaging and brand-inspired content across digital marketing channels, and built the social visual identity across social media platforms. Envisioned and launched a marketing agency that is positioned to deliver strategic marketing and branding strategies to enable long-term success for clients across diverse industries.Marketing Expertise:Integrated Marketing Strategies | Brand Management | Budget Management | Digital Marketing | Social Media | Team Leadership | Change Management | Product Marketing | Market Intelligence | Media Relations | Public Relations | GTM Strategy | AdvertisingFundraising Expertise:Fundraising Programs | Large Donors | Networking | Donor Relationships | Individual & Corporate Giving | Stewardship | Grants | Planned Giving | Major Gift Giving