Mariana Prim

Background

About Mariana Prim

Marketing Specialist | Product & Brand Management | Strategic Marketing As a proactive and results-oriented marketing professional, I bring a diverse skill set honed through years of experience in brand and product management, strategic planning, and marketing execution. My career journey includes leading successful marketing campaigns, managing partnerships, and driving customer engagement through data-driven strategies and innovative solutions. Highlights of my expertise include: • Product & Brand Management: Currently working as a Marketing Specialist, managing email marketing campaigns, partnerships, and CRM tools. Experienced in overseeing portfolio development, pricing strategies, product promotion, and market analysis to ensure alignment with consumer needs and trends; • Digital Marketing & CRM: Proficient in Dynamics 365, Marketing Cloud, Salesforce, and email marketing automation. Completed Advanced Excel training to optimize data analysis and campaign performance. Skilled in creating personalized campaigns that drive conversions and customer loyalty; • Content Creation & Events: Managed social media, created visual content, and organized impactful events to boost brand visibility and engagement; • Cross-functional Collaboration: Worked with diverse teams and stakeholders to deliver projects that achieve business goals. Technical Skills: Advanced proficiency in Excel, PowerPoint, and Word; expertise in Google Analytics, Canva, Sales Hub, Teams, and Zoom. Skilled in leveraging tools like HubSpot and basic knowledge of AI in marketing to optimize performance and decision-making. Every project I take on is approached with genuine passion and determination to achieve the best possible results. This commitment drives my ability to deliver meaningful impact and exceed expectations. As a professional, I thrive on challenges and enjoy collaborating with people from diverse backgrounds. I leverage my adaptability, multicultural understanding, and strong communication skills. I excel in fast-paced environments, demonstrating resilience, problem-solving abilities, and the capacity to perform under pressure. My passion for innovation drives my ability to deliver impactful results in both digital and traditional marketing landscapes. With a strong academic foundation in Marketing Management and continuous learning in areas like Artificial Intelligence in Marketing and Storytelling, I am committed to staying ahead of industry trends. Fluent in English, Portuguese, and Spanish, I thrive in multicultural environments and adapt easily to global challenges