Mark Bridges
Director & Strategic Advisor at Athletica
Based in Toronto, Canada
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Seniority
Director
Department
General Business & Management
Location
Toronto
Industry
Spectator Sports
Company size
37
Contact information
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m•••••••@athletica.ai
Phone
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Background
About Mark Bridges
I recently transitioned from full-time CEO at Athletica into a Director & Advisor role, and now I help other companies figure out where AI actually moves the needle. My focus isn’t picking models — it’s helping leaders decide what AI should do for the business, and aligning strategy across marketing, GTM, analytics, customer service, and finance. At Athletica, I led the development of an AI-driven coaching platform, managed org change before and after ChatGPT, and built data-driven workflows to scale growth. I now work with startups and scaleups as a fractional advisor or through 30-day strategic sprints to identify, test, and prioritize AI opportunities with measurable ROI.
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