Mark J. Kay

Background

About Mark J. Kay

Author of Better Marketing, Dr. Kay has been entertaining and provoking students for over twenty years, encouraging the application of better marketing ideas to be serve people and ecosystems. Academic research areas include branding, product design, retailing, international strategy, healthcare marketing strategy, AIDs preventions marketing, CSR, supply chain marketing integration, digital marketing strategy, arts marketing, sustainability and green communications. Time, not money, is the most important enterprise resource. It is usually managed poorly. Those who push the hardest are seldom the most creative and productive. The greater the struggle for superior performance, the greater the need for renewal. Dr. Kay notes that he sometimes works on marketing research, design, arts, or arts marketing projects, but is often unlikely to do so.