Mark Riley Minstf
Business Mentor at The Community Scheme
Based in Wakefield, United Kingdom
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Seniority
Manager
Department
General Business & Management
Location
Wakefield
Industry
Fundraising
Company size
—
Contact information
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m•••••••@thecommunityscheme.com
Phone
5 credits+44 ••• •••• ••••
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Background
About Mark Riley Minstf
The Community Scheme has been going for over 20 years and we specialise in raising funds for youth organisations and more recently, we have been working with charities. We currently help over 30 organisations with their fundraising and have helped to raise hundreds of thousands of pounds for them. We primarily do this through an E-Magazine. The E-Magazine essentially takes all the best bits of a paper magazine and combines it with all the benefits of Technology. This allows us to embed videos, animations, music, hyperlinks etc. Making the E-magazine interactive and engaging. A Quick Intro http://thecommunityscheme.com/the-community-scheme-guide For an Example of an E-Magazine we did for Laura Cranes 20th anniversary: http://booklets.thecommunityscheme.com/books/oyhw/#p=1 For an example of an E-Magazine we have done as a demo for Air ambulances: http://booklets.thecommunityscheme.com/books/gyjq/#p=1 So why would a charity need an E-Magazine? According to various journals and surveys charities, in general, are finding it harder to attract new donors in the younger audiences. This is a major problem for charities as their current target markets are getting smaller, therefore they need to attract a younger audience to replenish the loss of income elsewhere. The major reason why charities can’t connect as easily with a younger audience is because Charities need to develop an engagement proposition for audiences that are looking for reward and enrichment from their relationship, as well as knowledge that their action will have a positive impact. This is where the E-Magazine comes in. Through the E-Magazine we make it interactive and fill it with content bespoke to that charity so that the reader feels engaged with that charity. To find out how we could help you and your organisation get in touch today.
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