Matheus Floresta

Background

About Matheus Floresta

Public Relations Professional Passionate About Marketing and Events! I began my professional journey at the Universidade Federal da Bahia, with Empresa Jr ADM UFBA. This experience was the best school I could have asked for: as a trainee, consultant, marketing advisor, marketing director, and finally, a board advisor, I had the opportunity to lead a team of over 50 people and make a societal impact through consulting projects that helped small and medium-sized businesses achieve their dreams while developing young entrepreneurs. At 19, I learned how to teach, how to learn, and how to lead—and I discovered my true passion: working with communication and purpose. More importantly, I learned a lot about myself, responsibility, and what I want for my life: to work in a company with people who share the same vision and purpose. After this phase, I embraced an incredible challenge: leading the Marketing and Sales processes for Brazil at Minders, an agency specializing in Product Analytics & Growth, representing platforms like Amplitude and Braze. In my first year, I focused on content creation, event planning, and brand strategy to expand our presence in Brazil, with a commitment to Transforming Digital Experiences across Latin America. Over time, I focused my work on events, my greatest passion. I planned and coordinated Minders’ participation in major tech events in Brazil, such as Fórum E-commerce Brasil, Analytics Summit, and Product Camp, as well as international events like Braze Forge in Las Vegas, Colombia Tech Week, and Minder Meetup in Mexico City. For me, working with events means learning new skills every day, and I am proud to say that I’ve experienced a bit of everything in marketing through diverse and challenging experiences. Throughout my work, I’ve been involved in contract negotiations, vendor management, strategic planning, event setup, lead generation strategies, and team leadership for both marketing and prospecting. In addition, I’ve also taken on less conventional roles: I developed an event-exclusive app alongside the tech team, created and executed activation, engagement, and retention campaigns within the app using Braze. Beyond that, I’ve had the opportunity to teach marketing, mentor young talent, organize recruitment processes, conduct interviews, host a podcast, lead a rebranding project, and even coordinate a project focused on youth development. Each of these experiences has enriched my journey and strengthened my passion for challenges that allow me to learn and make a difference.