Matt Seney

Background

About Matt Seney

20 years of professional experience including 15+ years in direct marketing leading digital strategy and operations to support nonprofit, political, and advocacy organizations. Launched and led the Digital Services department for a direct marketing agency and scaled it to over $8 million in revenue and growing the team to twelve strategists and developers serving dozens of clients. Led digital fundraising strategy for several national organizations and broke organizational fundraising records. Led successful implementations of multiple technology platforms across the agency. Implementations included an email service provider, demand-side advertising platform, and an enterprise resource management platform which integrated project management and accounting, resulting in a significant improvement to productivity and profitability reporting which enabled the leadership team to make more informed, data-driven decisions, faster. Successfully supported the sale of the agency by leading sell-side quality assurance and due diligence and serving as the point of contact for the acquisition and legal teams. Holder of an Executive MBA.