Maurice L. Johnson
Marketing Consultant at Consulting
Based in Los Angeles, United States
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Seniority
Staff
Department
Advertising & Marketing
Location
Los Angeles
Industry
Technology; Information and Internet
Company size
1
Contact information
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m•••••••@mediamaxxcom.net
Phone
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Background
About Maurice L. Johnson
Marketing Director | Marketing Planning & Communications >> Email me at mauriceljohnson@ymail.com << Consumer Marketing professional:15+ years of experience engineering and implementing multi-channel marketing initiatives delivering the optimal experience and driving revenue Invigorated marketing communication strategies utilizing research, customer insights, modeling, and segmented messaging driving annual sales volume from existing customers of $2 Billion. Designed and launched a customer e-communication strategy with a suite of online services increasing customer engagement by 50%. Pioneered and implemented a Spanish Language initiative revamping all customer direct marketing material and driving revenue of $1.6 Billion from customers. AREAS OF EXPERTISE Marketing Strategy/Planning |Campaign Execution | Segmentation/Targeting | Measurement/Analysis | Integrated Marketing | Direct Marketing | Multichannel Marketing | Brand Management | Creative Direction | Customer Communication | Project Management | Team Management
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