Michael Baptista

Background

About Michael Baptista

Results-oriented, high-energy business professional experienced in managing multiple distributors throughout California and Reno. Over 17 years of experience in diverse settings and diligent attention to revenue growth, financial management, and brand promotion. Intimate knowledge of microbrewery industry, ABC and California law as well as distributor operations, and brand management. Well-developed relationship management skills with internal and external stakeholders – a champion of creating a culture of collaboration, teamwork with a focus on customer satisfaction and loyalty and a sense of urgency. Attention to detail, strong analytical skills, and creative presentation skills. KEY QUALIFICATIONS Market Expansion Strategies | Budgeting & Cost Containment | Quality Control Management Contract Negotiations | Team Engagement & Leadership | Customer relations Project Management | Inventory Management | Forecasting & Market Analysis New Product implementation | Brand Promotion & Management | Distributor operations ACCOMPLISHMENTS Expanded Green Flash and Alpine by 23% year to date Planned and executed over 50 promotions year to date In 2013, grew sales by 10.3% In 2014 from January to June, I was up year to date 17% Grew and maintain customer’s relationships and brand loyalty Maintain inventories with low out of code