Michael King
Marketing Director at Philips
Based in Kraainem, Belgium
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Seniority
Director
Department
Advertising & Marketing
Location
Kraainem
Industry
Hospitals and Health Care
Company size
72K
Contact information
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m•••••••@philips.com
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Background
About Michael King
Strategic Marketing Leader with 16+ years of experience in Interventional Cardiology, specializing in Structural Heart and Electrophysiology. Skilled in both upstream and downstream marketing, I drive product development and market positioning strategies that propel growth. Known for building high-performance teams, I prioritize talent development through strategic hiring, training, and mentorship. My expertise in aligning cross-functional teams across global regions ensures the flawless execution of impactful marketing initiatives, consistently surpassing business goals and elevating service quality. SKILLS SUMMARY Business development Strategic Leadership and Influencing: Expert in guiding New Product Introductions and collaborating effectively with Global Clinical teams, Key Opinion Leaders, target markets, and internal stakeholders. Presentation and Facilitation Excellence: Proficient in leading physician proctor meetings, conducting Voice of Customer research, and managing Medical Advisory Boards. Cross-functional team Leadership: Successfully directed the EMEA SH CORE Lab team in developing the global Watchman Truplan CT software project in partnership with Circle CVI for Boston Scientific. ACHIEVEMENTS • Program of the Year Award: VeriSight Pro 3D ICE Commercial Team, 2024 (Philips) • Change Management Certification, 2022 (Philips) • IGT-Systems Leadership Development Center, 2021 (Philips) • Marketing Transformation Change Leader, 2021 (Philips) • IGT Marketing Champion, 2020 (Philips) • Leading Complex Team Program, 2014 (JnJ) • Leadership Imperative Award Winner (JnJ) • First Line Leaders Program, 2012 (JnJ) • Achieved 14% sales growth vs. BP, 2012 EMEA (JnJ EMEA) • Earned #1 Sales National Ranking, 2010 (JnJ US) STRENGTHS Strategic Marketing: Adept in Change Management, enhancing customer-centric services and solutions. Presentation and Facilitation Skills: Successfully led physician proctor meetings, Voice of Customer research, and Medical Advisory Boards. Medical Imaging Expertise: Proficient in Intracardiac Echocardiography, 3D Electroanatomincal Mapping for Cardiac Ablation (Electrophysiology), and CT (Computed Tomography) analysis for Structural Heart Interventions.
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