Michael Laney
Sr Product Manager - Vinreal at Forddirect
Based in Detroit, United States
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Seniority
Other
Department
Other
Location
Detroit
Industry
Marketing Services
Company size
419
Contact information
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m•••••••@forddirect.com
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Background
About Michael Laney
Project manager and marketing professional with 10+ year's experience Developed and produced the highly-successful Ford Tech Talk video blog series, which has more than 2-million views on YouTube. I also have experience managing numerous other types of projects including development of native tablet apps, targeted email marketing campaigns, point-of-sale materials, event marketing and mystery shopping campaigns. Author of numerous enthusiast newsroom feature pieces on FordRacing.com,"Mustang Times" magazine and more. Extensive experience in many aspects of CRM including website content creation & management, e-newsletter editing/production, social media, etc. Strengths and Experience include: The ability to clearly communicate product knowledge and messaging to consumers, event management, strong writing skills and the ability to meet strict deadlines. I’m equally comfortable tending to the needs of the client in the office or the consumer in the field.
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