Michael Reid

Background

About Michael Reid

A highly ambitious and performance-driven B2B sales professional with 15+ years of experience who thrives on overcoming challenges with profitable solutions. Recognized as a strategic thinker and exceptional team player with an unparalleled work ethic. Repeated success comes from ability to guide cross- functional teams, solve complex problems, identify and drive forward new business opportunities and create inspiring results-producing omni-channel sales and marketing programs. I have a gift for bringing out the best in people and teams, inspiring original and bold ideas, and cultivating long-term, ongoing relationships both inside and outside the company. Warner Bros. Career Highlights: Exceeded revenue goals for ten consecutive years by maximizing 365 evergreen businesses and the implementation of over 60 unique omnichannel corporate sales & marketing programs across accounts. Responsible for product development, product placement and sales performance of toys and electronics for Target's exclusive Tier-One 18-month DC Justice League program that generated over $55M in incremental sales and received a LIMA ‘Best Retail Program of The Year’ award nomination. Generated $210M Justice League theatrical sales (+33% over goal) by creating unique merchandising and promotional programs for Toys R Us, Kroger/Fred Meyer, ShopKo, Party City, Walgreen's and Spencer’s Gifts and Spirit Halloween Stores. Responsible for securing and managing a DTR program with Walgreen's, WBCP’s first ever multi category DTR, generating $32M in incremental sales. Over 230 individual items were developed, over 5 million units sold. Expertise: Sales & Marketing Program Development and Implementation / B2B Selling / Advanced Knowledge of Retail Industry & Operations / Brand Management / Product Development / Presentation Development / Public Speaking / C-Level Negotiations / Business Development / P&L Management / Budget Management