Mike Burton

Background

About Mike Burton

I'm currently helping to shape the future of automotive retail at Keyloop, the world's largest automotive software provider. As head of the Ownership domain within Keyloop’s first-of-its-kind Automotive Retail Platform, Fusion, I act as the go-to marketing lead for this area of the business. I work closely with our strategy division to align messaging, sharpen positioning, and ensure every project achieves meaningful impact.Since joining Keyloop, I’ve- Steered marketing through a major acquisition, leading the restructuring and rebranding of products- Helped define and refine the company’s tone of voice, building a clear, consistent identity across global markets- Delivered lead-generating campaigns that connect with audiences and drive measurable results worldwide.Before Keyloop, I built my career as a freelance copywriter, working with leading B2B tech brands and a diverse range of B2C businesses. This background gave me a strong foundation in translating complex products into clear, compelling narratives.At the heart of everything I do is a simple goal: to make technology more understandable, relevant, and engaging, while helping businesses grow.Skills- Copywriting - short form and long form- End-to-end project management - Cross-functional collaboration across the wider business- Brand strategy and tone of voice development-B2B and B2C campaign planning and execution- Lead generation and demand generation marketing- Product marketing for SaaS/tech platforms- Digital marketing and content strategy- Stakeholder management and executive communication- Acquisition, rebranding, and product relaunch experience-