Mike Tran

Background

About Mike Tran

Bilingual Brand / Product / Marketing / Growth / Management executive with strong creative, data & analytic skills and deep knowledge of- Creating strong brands with meaningful product unique selling points - Growth marketing via digital and traditional channels. Early adopter of new growth channels and new data/analytics models to generate positive ROI campaigns- The Digital / Tech / Game industries (GaaS / SaaS, F2P game, Mobile, Games Marketing cycle, App Store Marketing and User Acquisition Campaigns)- The CPG business (developed several websites, E-retail go-to-market plans - recurring subscription model, Social Media experiences and Digital Media plans). Experience has been acquired through- The French Canadian market (born and grew up in Quebec city - led several projects specifically developed for the Quebec market)- The National Canadian market (national brand management responsibilities at L'Oreal, Danone and Procter & Gamble - based at P&G Toronto office during 2 years)- The International market (global marketing roles at Ubisoft, Hagen and Budge Studios - traveled several times to U.S, Europe and Asia for business - regularly dealt with suppliers and partners in Asia)