Misty W.

Background

About Misty W.

I'm a creator and builder with a passion for transforming brands into inclusive, mission-driven communities that foster meaningful relationships and embrace forward-thinking visions. My specialties in digital marketing strategy, public relations, diversity, equity, and inclusion (DEI), marketing analytics, market research, and data science enable a unique skill set that showcases a proven track record of inclusive, multi-channel, data-driven campaigns that achieve results and accelerate ROI. Throughout my career, I have spearheaded campaigns across nine different industries, consistently delivering remarkable results for both product and service-driven B2B and B2C organizations of all sizes. I've managed a large 17-product portfolio, extensive 15 platform Tech Stacks, and teams of up to 84 people. In addition, I've hosted over 400 events, managed exhibitions for more than 70 conferences, executed 21 complete rebrands, launched thousands of successful email marketing and automation campaigns, and worked extensively in UX and UI design testing. Driven by a desire to strategize effectively, pivot when necessary, and optimize ROI, I pursued a concurrent career in digital marketing and data. By analyzing, interpreting, and translating metrics into actionable insights in real time, I maximize the effectiveness and impact of my campaigns. These are some of the skills I used as I successfully navigated our 500+ member organization through the challenges posed by a global pandemic and civil unrest as President of the Triangle chapter of the American Marketing Association in 2020-2021. Subsequently, in recognition of my influence and innovation, I was honored as one of the "Top 50 Black Marketers on the Rise" in April 2021. While I bring a unique blend of digital marketing, PR, DEI, and data analysis to the table, my desire to create real, substantive change through rich authentic stories that connect, engage, and inspire are the things that truly set me apart. Areas of expertise: Digital Marketing Strategy Diversity, Equity & Inclusion Strategy SEO, SEM, PPC Management Social Media Marketing Paid Media Strategy Event Planning, Management, and Promotion Brand Positioning & Management Campaign Development Content Creation Graphic Design Project Management Content Marketing Growth Marketing Lead Generation B2B, B2C, DTC Digital Marketing Email Marketing & Marketing Automation Marketing Analytics, Market Research, and Data Analysis