Monique Fontes

Background

About Monique Fontes

Earlier in my career, I was running campaigns that checked all the marketing boxes; they had clean creative, on-brand messaging, decent engagement. But the numbers didn't translate to revenue. The shift came when I stopped marketing to “the list” and started marketing to the person. The breakthrough came when I mastered using behavior data, segmentation, and automation to deliver timely, personalized messages that meet customers exactly where they are. Since then, I’ve partnered with global consumer names like P&G, Walmart, and Coca-Cola, as well as B2C2B subscription-based products in design, fitness, and professional services. I’ve led lifecycle programs that- Achieve 15%+ YoY revenue growth through multi-channel lifecycle strategies - Lift retention 22% with data-driven onboarding and engagement flows - Cut lead qualification time by 25% in complex B2B sales cycles - Grow product adoption 20% in under a year with cross-channel GTM strategies - Drive a 25% lift in LTV by integrating upsell, cross-sell, and renewal campaigns into the customer journey. Many lifecycle programs stop at “send more emails.” That is not me. I build systems that move customers from first click to lifelong advocate. Each touch offers the opportunity to guide your prospect deeper into the funnel, strengthen their connection to your brand, and drive the conversation. I work best with growth-focused teams ready to treat lifecycle marketing as a strategic lever, not a background task. Let’s connect if you’re ready to build customer journeys that think as strategically as they sell.