Nick Whiteacre

Background

About Nick Whiteacre

I am a qualified senior digital marketing expert with over 15 years of experience in CRM, database and retention marketing, website analytics, customer journey optimisation, email, mobile and social media. I am passionate about using digital media to foster strong relationships with customers, develop loyalty and drive sustainable value. Throughout my career I have worked closely with a wide range of major global B2C and B2B companies in order to develop and implement creative and effective communication strategies.I am a strong communicator who can clearly articulate and present ideas to diverse audiences, including pitching at board level and addressing industry peers as an event keynote speaker.I am experienced on both client and agency sides with a proven ability to build, lead and develop high performing teams. I take personal pride in building productive relationships with a wide range of people from varied backgrounds and disciplines in order to achieve objectives.KEY STRENGTHS AND SPECIALTIES:• Data-driven CRM strategy with a focus on optimising the customer experience.• Lead generation, customer engagement and conversion optimisation.• Database segmentation, behavioural targeting and lifecycle marketing.• Deep knowledge of email marketing systems, processes, strategy and best practice.• Creative problem solving and critical thinking.