Niveditha Rai

Background

About Niveditha Rai

Result-oriented marketing professional with experience in data-driven marketing strategy and successfully building brands across E-commerce, Retail, Fintech, OTT and Consumables industries. Experienced in working with diverse regional, global and cross-functional teams on tight deadlines, balancing short term needs with long term strategic initiatives. Proficient in stakeholder engagement and driving business results through deep customer and market understanding. Specialties Communication planning | Digital marketing strategy | Integrated Media Strategies | Campaign Planning | Portfolio Planning | Business Modelling | Strategic Framework Development | Media Planning | Negotiation Models | Branded content |Partnerships | Sponsorship | Analytics | Market Mix Modelling | Full Funnel Approach | Campaign Management & Measurement | Digital Creatives | Marketing Automation | Campaign Dashboard | Campaign Tracking | Optimization Strategy | Budget Planning | Team Management | Project Management | Channel Partner Management | Customer Profiling | Audience Segmentation | Community Building | B2C Marketing | Brand Building | Marketing Forecasting | Brand Establishment & Growth