Norrelle Goldring

Background

About Norrelle Goldring

When your headlights aren’t on, the best rearview mirror available isn’t likely to improve your driving” - Marth RogersCommercial, insights-driven strategist, researcher and marketer. 20 years building and growing retail, consumer goods & consulting businesses. I drive growth through change, with customer experience at the centre.My background spans channel, customer and category GTM across insight & research, strategy, marketing, sales operations, and activation. I bring diverse perspectives from multiple companies both client and agency side in the FMCG, retail, consumer durables, technology and telco sectors. Strong understanding of implementation that works.Track record of driving success in complex global organisations; highly matrixed environments with multiple simultaneous stakeholders. Industry expert on shopper behaviour.EXPERTISE* Commercial strategy & planning: markets, channels, GTM, sales, categories, brands, portfolios* Insights development & execution application: customer, shopper, consumer * Sales operations, commercial excellence & sales tools development* Business development* New product & service opportunity identification & development* Content generation and marcomms* B2B marketing & communications * Capability building* Leading & developing high performance teams* Retail customer experience (CX) design* Storytelling and copywriting.HIGHLIGHTS* Creating and implementing channel strategy resulting in 2X a global FMCG business division in 12 mths* Exploration of trade and commercial channels for a high profile online retailer, resulting in 5X increased revenue goal over 5 years* Leading 12-week major pricing initiative to drive consumer purchasing behaviour toward 4X volume and 3X spend, resulting in $8MIL in incremental revenue in 4 mths* Creating a practice area across 12 APAC region markets which 2X revenue in 12 months, then maintained sustainable revenue stream around $8MIL/annum