Olivia Thomas

Background

About Olivia Thomas

Content connoisseur. Purveyor of puns. Crafter of stories. Here’s mine. I’m a Principal Writer on Edelman’s Editorial team in London, but I got here via a brief detour through the PR world. After graduating with a first-class honours in Journalism from Cardiff University, I joined Edelman - or as my old professor would admonish, joined the ‘dark side’ - in 2017 as a PR executive. I began using my journo senses to help brands to tell better earned stories. My nose for a good story, writing prowess and experience as a media advisor made me an ideal candidate for Edelman’s (at the time brand new) Editorial function, which I joined in 2019 as a Junior Copywriter. A team of predominantly ex-journalists, the Editorial team is responsible for Edelman’s content output as well as advising clients on storytelling best practice through an earned media lens. As a Principal Writer, I work with some of Edelman’s biggest clients - across many different sectors - enabling them to connect with consumer audiences through copy that captures eyeballs. I never really felt like I ‘joined the dark side’. Because I never forgot my roots. I am first, foremost and forever a storyteller. The difference is, now I work with purpose-driven brands that are trying to change the world. Whether that’s ending pet homelessness with Mars Petcare, helping Dove to dismantle beauty standards, or promoting women in sport with Heineken. Check out my folio here: https://drum-chicory-4sjt.squarespace.com/