Olivier van Acker

Background

About Olivier van Acker

Strategic Communication & Marketing Manager (15+ years) with a passion for building brands that genuinely connect with people. I help organisations and companies communicate their story with clarity, warmth and purpose, from strategy to execution. My focus: strong positioning, recognisable content, and communication that connects and delivers results. Humanity, inclusion and a constructive mindset are my constant drivers. What I bring • Strategy & branding: clear brand messages and campaigns that deliver visible results • Marketing & content: creative approach with attention to reach, ROI and authenticity • Digital visibility: optimisation of websites and channels (SEO, SEA, content planning, A/B testing, landing pages, newsletters, social media) • Data & performance: KPIs, dashboards and marketing experiments • Press & copywriting: strong writing, consistent tone and meaningful storytelling • Coaching leadership: people-oriented, with clear frameworks and an open feedback culture that accelerates results Results • Implemented communication strategies that delivered higher visibility and more efficient use of resources • Embedded inclusive communication → greater recognition, trust and participation • Strengthened teams by fostering ownership, creativity and autonomy • Built digital storytelling and campaigns that increased visibility and brand trust • Developed community-driven brand projects (incl. Brugotta, Amal) with lasting impact Expertise Marketing management • Strategic communication • Brand strategy • Brand development • Copywriting • SEO/SEA • A/B testing • KPIs & analytics • CRM/marketing automation • Press relations • Coaching leadership • Inclusion • Innovation • Digital visibility