Patti Betts

Background

About Patti Betts

I’ve built my career at the intersection of people and process - helping teams move from complexity to clarity. Across SaaS, hospitality, and non-profits, my focus has always been the same: understanding how people work, what slows them down, and how to make their workday simpler and more connected.At Asana, I helped enterprise teams strengthen collaboration and visibility through automation and AI-driven workflows. Before that, at ReflexAI and Twilio, I scaled mid-market and enterprise accounts while turning customer partnerships into long-term growth stories.My background in hospitality and non-profits shaped a human-centered approach to sales - one grounded in empathy, adaptability, and trust. I’m most energized when helping organizations adopt tools and habits that make work feel easier and more meaningful.Impact Highlights- Scaled mid-market & enterprise accounts across tech, hospitality, and non-profit sectors- Consistently exceeded goals in high-growth SaaS environments- Known for relationship building, executive alignment, and complex deal navigationPassionate about using AI to help teams focus on high-impact work, I hold a Google Project Management certification and thrive in fast-moving, growth-focused environments.Outside of work: marathons, meaningful causes, nature, nutrition, and family time.Skills: Enterprise Sales | Strategic Account Management | AI & Automation | Work Management | Relationship Building | Strategic Thinking