Pete R.

Background

About Pete R.

I'm a marketing and communication specialist with a hybrid background in localization, game publishing, technical systems, and creative content production. I thrive where community meets strategy – and where tech supports storytelling. Over the years, I’ve helped ship global titles, grow gaming communities, lead communication campaigns, and streamline backend operations for studios ranging from Riot Games and 11 bit studios to triple espresso S.A. I’ve worked hands-on with localization pipelines, QA, cloud migrations, CI/CD, and content frameworks – but always kept players at the center. I’m passionate about building bridges between disciplines. Whether it’s scripting a trailer, planning a social media rollout, mentoring a QA team, or analyzing platform data – I love translating complexity into clarity. My recent work includes shaping the tone of voice and social campaigns for COPA CITY – a football event strategy game featuring licensed clubs like Bayern, Arsenal, BVB, and Flamengo. I also supported the Frostpunk 2 launch at 11 bit studios, leading day-one community engagement and review response strategy across Steam, Reddit, and Discord. Previously, I led Polish localization at Riot Games and helped bring the League of Legends universe to life for a whole generation of players. What I bring to the table is a mix of curiosity, discipline, and empathy. I’m fluent in tech and creative languages, and I believe that the best campaigns – like the best games – are the ones that speak to both the heart and the mind. Areas of focus: • Marketing & Communication Strategy • Community Management & Player Support • Localization / Transcreation / Narrative • Systems Thinking & Process Optimization • Crowdfunding Campaigns (Kickstarter / Emiteo) • Multilingual Content & International Branding Let’s talk if you're building games that matter – and need someone who can help them reach the players who care. x.com/PeteRomanczyk