Peter E. Bickel

Background

About Peter E. Bickel

peterbickel524@gmail.com; M:(484) 410-1032. Insightful, solutions-focused strategist and tactician with decades of experience spearheading marketing, communications, and business development functions across a spectrum of industries, including higher education, printing and publishing, and legal services. A brand advocate with an unwavering belief in the power of storytelling to increase awareness, heighten perceptions, and promote positive change. Leads collaborative, cross-functional teams and encourages individual initiative, both of which are instrumental to advancing institutional goals. Works creatively within budgetary frameworks to maximize returns. A champion of accountability, transparency, and persistence who energetically manages and mentors with an interpersonal and interactive style. Values working with diverse constituencies and cultivates camaraderie through mutual respect and mindfulness. A thoughtful, enthusiastic mentor, coach, cheerleader, and role model. who strives to empower others. Embraces continuous improvement and regards mirth as a workplace necessity. Strengths include: • Strategic and tactical planning • Client acquisition and retention • Integrated marketing that balances owned, shared, earned, and paid media • Brand building and extension, and reputation management • Marketing automation • Public and media relations, and public affairs • Talent acquisition, development, and retention • Market research, including data acquisition and analysis • Content creation and transformation • Crisis communications and response • Team building and training • Project management • Vendor relations • Business operations, including P&L responsibility