Petula Rahme

Background

About Petula Rahme

Commercial & Profitability Strategies Implementation / Development of Pitches & Proposals / Events, PR Management / Brand Awareness & Distribution / Integrated Marketing Communications / Campaign Execution I am skilled in crafting/implementing effective, innovative, outstanding development and commercial plans to meet business needs and objectives. I am intuitive leader with acute business acumen and expertise in channel development and market penetration; excel at aligning core business, revenue, and growth goals to enhance ROI. I have proven aptitude to turn around underperforming brands and business units by expanding market reach, identifying customer needs, monitoring sales performance, and applying best management practices. I have strong background of providing commercial leadership, support, and guidance to the business regarding pricing, terms and conditions, and general commercial strategy. I am results-oriented decisive leader with demonstrated expertise in managing P&L growth and optimization in complex environment and situations. I am skilled in driving customer adoption and success by providing oversight, adoption recommendations, opportunities for greater service, and risk management.