Phil Ashton

Background

About Phil Ashton

Over the past decade, I’ve scaled UK-made luxury wellness products and experiences into leading hotels, private members’ clubs, and high-end retail, always with a focus on creating moments that truly elevate the guest journey.My career highlights include launching and expanding new product lines, securing partnerships with world-renowned hospitality groups, and shaping sales strategies that deliver measurable growth. I’ve built long-term relationships with global hotel brands, boutique operators, and luxury retail partners, helping them unlock new revenue streams while strengthening their brand positioning through curated wellness offerings.At my core, I’m passionate about sensory-led experiences whether that’s through a beautifully crafted product, a tailored activation, or a strategic partnership that transforms guest wellbeing. I thrive in high-touch, brand-driven environments and love working with teams who share the belief that luxury is about connection, presence, and craft.