Prafull Tripathi

Background

About Prafull Tripathi

Strategic sales and marketing specialist with over 16+ years of cross-cultural experience in Sales & Marketing across FMCG / e-commerce / Telecom / Handset & Insurance industries. Collaborated with sales, marketing and other key stakeholders to understand customer insights and executed customer centric market/sell plans and programs, which increased the sales and margin growth. Successfully managed various products and cultivated excellent relationships with new prospects & existing customers. Formulated plans translated product & business strategies into executable channel plans and drove implementation in various regions. Developed and executed a robust contact & persona management and engagement strategy for target accounts, inclusive of messaging aligned to customer objectives, the right mix of marketing tactics to engage the account and marketing support after the sales process. Developed, reviewed & reported on business development strategy, ensuring strategic objectives were well understood and executed by the team; supported the overall process of management and corporate decision making to ensure the organisation maximises its short, medium and long-term profitability and shareholder returns.