Pranab Roy

Background

About Pranab Roy

Data Scientist | GenAI & Marketing Analytics | 7+ Years of Driving ROI with AI/ML Solutions I'm a results-driven Data Scientist with 7+ years of experience delivering high-impact AI/ML solutions across pharma, retail, and healthcare. My expertise lies at the intersection of Generative AI, Marketing Mix Modeling and Customer Segmentation, where I’ve helped shape multi-million dollar decisions and unlock measurable business value. Led the deployment of RAG-based chatbots and AI content engines, improving engagement by 18%+ Drove 20%+ uplift in digital marketing ROI through advanced and targeting frameworks Automated 30+ analytics pipelines to enable scalable, real-time insights Proficient in Python, SQL, LangChain, Azure OpenAI, PyTorch, and modern ML/NLP stacks Certified in Digital Marketing, Azure AI/ML, and Human-Centered Design I enjoy translating complex data into actionable strategies, mentoring junior talent, and solving real-world business problems using cutting-edge tools. Open to new roles in Data Science, Marketing Analytics, or AI Strategy—globally or remote. Let’s connect if you're hiring or collaborating on AI-driven growth.