Prashanth Hegde

Background

About Prashanth Hegde

In-depth knowledge of B2B Marketing, Siebel CRM (Marketing & Call Center), Eloqua, Certain marketing automation systems, lead management processes, pipeline management. Setting up business processes from the scratch and continuous process improvements. Ability to drive collaboration with functional and technical teams to achieve effective solutions. Good experience in Market Research,Data Management, Data Analysis in the field of Marketing Operation team. Good Knowledge on MDM D&B,IM Match Monitor Analyze and tune processes in Marketing Automation (Eloqua) systems to improve campaign effectiveness, Lead Management and Data Quality. Support day to day global lead operations to optimize lead follow-up and data quality for reporting. Work with 3rd party vendors on response capture processes and qualify prospect lists. Design and launch lead nurturing, lead scoring, data cleansing, CRM integration, and other automated programs within Eloqua, CRM. Liaison with global and regional marketing operations, sales operations and IT teams to address lead and campaign requirements into systems infrastructure Expert in Reporting & Analysis in Siebel CRM, Oracle OBIEE, SQL