Puja Chopra

Background

About Puja Chopra

An Enterprising Seasoned Business Leader & Strategist in FMCG and Retail Industry with an experience of 19+yrs. With almost a decade long experience in FMCG marketing with companies like ITC and have more than a decade long world class retail experience and a passion for Retail Science’s and Format development that delight customers. Associated with Food and Grocery retail for last 10 years and worked across multiple formats i.e. Small, Supermarket, Hyper-market & Wholesale. Worn multiple hats of leadership across various functions merchandising, category management, department level P&L management, Inventory management, merchandising operations, and Private Label Business. • Hands on experience in managing Food & beverage, Frozen and chilled, Fresh & produce, Home & personal care, Beauty and staples, Home & kitchen Ware, Home textiles • Extensively experienced and goal-oriented with a demonstrated track record of : a. Buying & Merchandising for large organisations therein dealing & negotiating with top brands b. Leading the preparation and analysis of Business plans & strategies to summarize and forecast sales & margin position. c. Proven expertise in driving efficiency, productivity in merchandising and inventory management resulting in better ROI and profitability for the format d. Proven leader, directing highly skilled Buyers to support achievement of overall corporate goals and objectives Specialities: Achieving revenue, profit & market growth objectives. Experienced in centralised national procurement, product development & re-engineering processes. Successful in building vendor relationships, top to tops with fortune 500 vendors, drive cost reduction & enhance margins. Leading & managing diverse teams of buying, product development, quality, supply chain & marketing for the store brands of Staples, Process food, Health & beauty aids, personal hygiene & home care.